Running a pet care business can be chaotic — your numbers shouldn’t be.
But most pet pros are stuck with:
➡️Books that never feel accurate
➡️ Revenue that looks great… but bank balance that says otherwise
➡️ Pricing that feels like guesswork
➡️ Seasonal income swings that make you anxious
➡️ Multiple services and no idea which are actually profitable
➡️ QuickBooks reports that read like ancient runes
➡️ And dashboards? Forget it — most bookkeepers don’t build them
Here’s the truth:
You’re not doing anything wrong.
You just don’t have a system built for a pet business.
✅ Your income is variable.
✅ Your schedule is fluid.
✅ Your services have different margins.
✅ Your busy seasons don’t match “normal” industries.
And your heart is in the work — not in the spreadsheets.
You don’t need more discipline.
You need clarity. And a strategic partner.
Maybe you’ve thought:
❓“Why does my business look successful, but I don’t feel successful?”
❓“Which services are actually making money?”
❓“How much should I charge?”
❓“Am I ready to hire?”
❓“Why do tax people always want more info?”
❓“Why do I never know where my money is actually going?”
You shouldn’t have to guess.
And you shouldn’t have to manage a full financial department to get simple answers.
That’s why I offer financial clarity for pet professionals by combining light, clean bookkeeping with powerful dashboards—because one without the other is useless.
✅ Clean books tell the story.
✅ Dashboards translate it into English.
✅ Insights show you what to do next.
🌟 That’s the clarity every pet pro deserves. 🌟
Most bookkeepers record what's already happened, speaking in debits and credits. I provide fractional CFO support to help you understand what's happening next.
We don’t just 'do books'—we help you understand pet bookkeeping and what it means for your business.
Pet Industry Specific Insight-Driven Bookkeeping + Fractional CFO support
You cannot hire me for bookkeeping alone.
You cannot hire me for dashboards alone (unless you already have a rock-solid A+ CPA/Accountant or Bookkeeper).
Why? Because clarity only happens when your books and your dashboards work together.
This is not “traditional bookkeeping.”
This is not “generic dashboards.”
This is your customized financial system — built for how pet pros actually operate.
I’m not your typical bookkeeper.
I’m your “make this make sense” partner.
My services are designed so you get clean data + powerful dashboards, and a business you actually understand.
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🐾 Tier 1 — Dashboard-Ready Maintenance
For solo pet pros who just want their data cleaned up so the dashboard tells the truth.
Includes:
• Monthly bank & credit card reconciliations
• Monthly expense categorization
• Light, behind-the-scenes cleanup to keep your dashboard accurate
• Minimal communication required — I work quietly in the background
Why Tier 1 works:
You still DIY or keep your current bookkeeper — I simply maintain the data so your dashboard stays accurate.
⸻
🐕 Tier 2 — Clarity + Clean Data
For pet pros who want simple, visual clarity every month.
Includes everything in Tier 1, plus:
• Monthly Financial Clarity Summary (easy-to-read insights instead of 20 QB reports)
• Notes on anything that impacts your dashboard trends
• Optional quarterly check-in (email or async; no calls required)
Why Tier 2 works:
You get the dashboard AND an explanation of what’s happening — without drowning in spreadsheets.
⸻
🐩 Tier 3 — PetPro Growth Dashboard + CFO Lite
For the pet business owner ready for “ohhhh now I get it” decision-making.
Includes everything in Tier 2, plus:
• Monthly advisory insights (profit margins, pricing, red flags, trend notes)
• Custom KPI tracking tailored to your pet niche
• Recommendations based on dashboard patterns (not generic bookkeeping)
• Optional Voxer/async access for quick guidance
Why Tier 3 works:
You’re not buying bookkeeping.
You’re buying analysis, direction, and clarity — the things that actually grow your business.
⸻
📊 Dashboard Add-On — “The Clarity Board”
The heart of everything I do.
This is not a QuickBooks report.
This is your entire business — simple, visual, and finally understandable.
What’s included:
• Clean, visual dashboard built specifically for YOUR pet business
• Updated monthly with fresh reconciled data
• Income, expenses, trends, owner pay, and profitability at a glance
• Integrates with QuickBooks for seamless updates
• Designed so you don’t need to run another report ever again
Why pet pros love it:
It turns your numbers into something you can actually use to make decisions.
Your books become a tool — not a stressor.
I’ve spent years behind the scenes working with pet professionals, and I saw the same patterns everywhere:
➡️Books weren’t set up right
➡️Reports didn’t make sense
➡️Owners were operating in the dark
➡️Numbers were stressful, confusing, or avoided
➡️And dashboards were nonexistent
Pet pros are some of the most caring, hardworking, heart-driven entrepreneurs out there…
but you were never given a system built for you.
So I built one. Specifically for Pet Professionals.
Clean books + dashboards + clarity.
That’s the system.
That’s the transformation.
My superpower?
Taking numbers that feel overwhelming and turning them into confidence you can feel, see and understand. So you can make business decisions with clarity.
Go from “just getting by” to truly understanding how your business makes and keeps money.
Running a pet business shouldn't feel like herding feral cats.
This free guide gives you 5 hidden leaks and how to spot them. As well as how to unlock simple, actionable fixes that boost cash flow, reduce stress and help your pet business finally pay you what your worth.